Social Art Director
The Social Art Director at Mulbah is responsible for leading the execution of campaign production and translating it into high-performing social media content for 20 founder-led, positive impact consumer brands. This role blends production leadership, creative direction, editing, and social media planning. You will be responsible for guiding on-set execution, ensuring all content aligns with campaign intent, and transforming production assets into structured, high-quality social media systems that drive engagement and growth.
At Mulbah, we believe that extraordinary people are the center of everything meaningful, and we strive to help businesses who genuinely want to improve the lives of individuals. This role supports that belief and mission, and requires creativity, discipline, and ownership. You will take responsibility for the full lifecycle of content—from production to publishing—and ensure that every piece of content is intentional, aligned, and delivered at a high standard.
This role is ideal for someone who has the ability to think creatively while executing with precision, lead production environments confidently, and translate raw content into structured social media strategies. You should be someone who understands how content performs on social platforms, communicates clearly with teams and partners, and takes pride in delivering exceptional creative work.
This is a full-time, fixed-term position for an initial duration of 6 months. You will be hired as a W-2 salaried employee of Mulbah, with the same level of commitment and integration as any other team member. At the end of the contract, there is the potential for the role to be extended or converted into an ongoing position based on performance and business needs.
Responsibilities
Social Media Planner
Review the current campaign strategy, messaging, and objectives before planning the upcoming month of content.
Audit all available content assets from the production phase and determine which assets will be used for posts, reels, stories, graphics, or carousels.
- Create graphics using Adobe Illustrator, Figma, Adobe Photoshop, or Canva for the the social media feed.
Design a social media feed of 15 posts per Partner based on the Campaign.
Create caption concepts aligned with the brand voice, campaign messaging, and engagement goals.
Include hashtags, calls-to-action, and engagement prompts where appropriate.
Assign posting details including publish date, content format, asset reference, caption concept, platform, and CTA.
Link each content asset in the Social Media Planner directly to the corresponding Google Drive file.
Upload the completed Social Media Planner to the Partner’s Shared Drive and review it during the internal team meeting.
Schedule posts in Meta Business Suite exactly as outlined in the Social Media Planner.
Ensure image selection, cropping, and composition match the Planner references.
Copy captions exactly from the Planner including formatting, hashtags, and emojis.
Select posting times based on campaign context and performance insights.
- Present Social Media Planner to team and Partners.
Results
Deliver Extraordinary Creative Work That Drives Partner Retention
Achieve a 100% on-time delivery rate for all partner work
Creative content drives a 30% increase in follower count per partner, per quarter
- Produce 15 Mulbah social posts per quarter showcasing partner success
Requirements
Proven experience as a Art Director or Graphic Designer and Copywriter, especially for beauty, health, wellness, or food and beverage brands
Ability to translate campaign strategy into compelling visual and social content
Experience building and executing social media content plans and scheduling systems
Strong copywriting ability for captions, CTAs, and brand storytelling
- Strong graphic design ability for beauty, health, wellness, or food and beverage brands
Proficiency in tools such as Adobe Illustrator, Figma, Adobe Photoshop, and Canva
Strong understanding of social media performance, trends, and platform best practices
Excellent organizational skills with the ability to manage multiple brands and deadlines
Strong communication and collaboration skills when working with internal teams and partners
High attention to detail and accountability for quality, consistency, and delivery timelines
Salary
- $2,000 per month
Employment Type
- Full time
Location
- Washington-Baltimore Metropolitan Area
- Remote, transitioning to in-person
Benefits
- Mulbah believes extraordinary people are the center of every meaningful business.
- Medical Insurance
- Vision Insurance
- Dental Insurance
- 401k & match
- PTO Policy
- Unlimited Vacations
- Business Travel is reimbursed at $0.68 per mile
About Mulbah
We partner with founder-led, positive impact consumer brands to grow meaningful brands.
At Mulbah, we position the brand; we create an identity for the brand; we turn the brand into an experience; and we advertise the brand to consumers. We make brands meaningful.
We do this because we believe people expect more than just products and services — they want genuine connections with brands.
Our core values are the heart and soul of this incredible company, they reflect the mindset and habits of an extraordinary individual. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to making brand meaningful.
Passion
We care deeply. We bring energy and intensity to our work. Passion means loving the difficult challenge, staying connected to the mission, and showing up every day ready to give more than what’s expected — not because we have to, but because we want to. Passion is obsession.
Greatness
We are here to be great. That means pushing past what’s easy, seeking the edge, having the superior intellect, and working with the mindset of someone who is the best at what they do. Greatness is built through constant learning, deep focus, and a long-term commitment to getting better.
Speed
We move with urgency and clarity. Speed lets us learn faster, adjust quicker, and deliver stronger. We don’t wait for perfect — we act, reflect, and improve. Progress comes from motion, and momentum is everything.