Responsibilities
We spend a lot of time talking about systems—how brands are built, how teams work, how ideas turn into something real.
But every once in a while, a conversation reminds us that the most important system is still a human one.
In a recent conversation, we sat down with builder and entrepreneur Ebenezer Ahama to talk about what it really looks like to build a business with your spouse. Not the polished version. The real one.
He’s been building since he was 15—skipping school, starting early, failing often, and learning fast. Today, he and his wife Savannah run Inwurx Health, a fiber supplement company born from a simple insight: most Americans are fiber deficient, and no one had made a brand people actually wanted to engage with.
What stood out most in our conversation wasn’t the growth numbers or the viral moment. It was this idea:
“Being able to have someone you can delegate to makes it easier for you to build—and that’s what I found.”
For Ebenezer, building alongside his wife changed everything. Not because it was easy, but because it was aligned. Trust was already there. Communication was direct. Decisions moved faster. There was no guessing where loyalty lived.
In the early days, that meant long nights, manual labor, and asking family for help. It meant chaos. It also meant momentum.
Delegation isn’t just about handing off tasks. It’s about shared belief. Shared stakes. Shared responsibility.
This conversation is about more than marriage. It’s about choosing the right people to build with. People who make the work lighter, clearer, and more honest. People who allow you to focus on what you do best—because you know the rest is handled.
There’s something important here for founders, partners, and builders at every stage.